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  • Home
  • Experiences
    • Birthday Parties
    • Princesses
    • Halloween
    • Lunar New Year
    • Magic Academy
  • Christmas
    • Overview
    • Characters
    • Santa's Grotto
    • Stage Shows
    • School Visits
  • Resorts & Hotels
  • Andie™
    • About Andie
    • Kids Classes & Workshops
  • EDUCATION
  • Casting
  • STARLIGHT BLOG

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Privacy Policy 2026

The Storybook Entertainment LTD respects your privacy and is committed to protecting your personal data. This Privacy Policy explains how we collect, use, store, and protect your information when you visit our website, contact us, make an enquiry, create an account, purchase from us, apply for casting opportunities, or use any of our services.


The Storybook Entertainment LTD is registered in England & Wales under company registration number 16752012.


Registered office: 20 Wenlock Road, London, England, N1 7GU.


For the purposes of data protection laws, The Storybook Entertainment LTD is the data controller of the personal information you provide to us.


1. Information We Collect

We may collect and process the following types of personal information:

Information you provide directly

This may include:

  • Your name
  • Email address
  • Phone number, if provided
  • Event date and event details
  • Booking or enquiry information
  • Messages sent through our contact forms
  • Account registration details
  • Order and purchase information
  • Billing and delivery information, where applicable
  • Files, images, portfolios, headshots, CVs, or other attachments submitted through our website
  • Any other information you choose to provide when contacting us


Information collected automatically

When you visit our website, certain information may be collected automatically, including:

  • IP address
  • Browser type and version
  • Device information
  • Pages visited
  • Time spent on the website
  • Website traffic and usage data
  • Cookie preferences


Children’s information

As we provide family and children’s entertainment services, some enquiries may include information relating to children, such as a child’s first name, age, birthday, party theme, or event preferences. We only collect this information when provided by a parent, guardian, school, venue, or authorised organiser, and only where necessary to provide our services.

We do not knowingly collect personal information directly from children without appropriate parental or guardian consent.


2. How We Use Your Information

We use your personal information to:


  • Respond to enquiries
  • Provide quotes and booking information
  • Arrange entertainment services, performances, workshops, events, and parties
  • Process orders or purchases
  • Manage customer accounts
  • Communicate with you about bookings, services, or requests
  • Review casting applications, portfolios, headshots, and performer submissions
  • Improve our website, services, and customer experience
  • Send newsletters, updates, or promotional communications where you have opted in
  • Maintain website security and prevent spam or misuse
  • Comply with legal, tax, accounting, and regulatory obligations


3. Legal Basis for Processing Your Data

We process your personal data under one or more of the following legal bases:


  • Consent: when you choose to submit information through our forms, sign up for newsletters, or accept certain cookies.
  • Contract: when we need your information to provide a quote, manage a booking, fulfil an order, or deliver services.
  • Legitimate interests: when we use your information to respond to enquiries, improve our services, prevent fraud, or manage our business.
  • Legal obligation: when we are required to retain or disclose information for legal, tax, accounting, or regulatory purposes.


4. Cookies and Website Analytics

Our website uses cookies and similar technologies to improve your browsing experience, analyse website traffic, and understand how visitors use our website.

Cookies may be used to:


  • Remember your preferences
  • Analyse website performance
  • Improve website functionality
  • Support security features
  • Help us understand visitor behaviour


You can choose to accept or decline cookies through the cookie banner on our website. You may also disable cookies through your browser settings, although some parts of the website may not function properly as a result.


5. reCAPTCHA

Our website uses Google reCAPTCHA to help protect our forms from spam and misuse. reCAPTCHA may collect certain information about your device and browsing behaviour to determine whether a form submission is made by a person or automated system.

Use of reCAPTCHA is subject to Google’s own Privacy Policy and Terms of Service.


6. Online Accounts and Orders

If you create an account on our website or make a purchase, we may process information required to manage your account, process your order, provide customer support, and maintain records of your transaction.

You are responsible for keeping your account login details confidential.


7. File Uploads, Portfolios, and Casting Submissions

If you upload files through our website, including portfolios, headshots, CVs, images, or other attachments, we will use those files only for the purpose for which they were submitted.

For casting or performer applications, this may include reviewing your suitability for current or future opportunities with The Storybook Entertainment LTD.

Please do not upload sensitive personal information unless it is necessary for your request or application.


8. Marketing Communications

If you sign up to receive newsletters, updates, or promotional communications, we may use your email address to contact you about our services, events, offers, news, or opportunities.

You can unsubscribe from marketing communications at any time by following the unsubscribe instructions in our emails or by contacting us directly.

We will not send marketing emails without your consent where consent is required by law.


9. Sharing Your Information

We do not sell your personal information.

We may share your information with trusted third parties where necessary, including:


  • Website hosting providers
  • Payment processors
  • Email and communication platforms
  • Booking or order management systems
  • Analytics and security providers
  • Performers, contractors, or service partners involved in delivering your event or service
  • Professional advisers, such as accountants or legal advisers
  • Authorities or regulators where required by law


Where we work with third-party service providers, we take reasonable steps to ensure they protect your personal information and only use it for the agreed purpose.


10. International Transfers

As we may work with clients, performers, venues, suppliers, or service providers in different countries, your personal information may be transferred outside the United Kingdom or European Economic Area.

Where this happens, we will take reasonable steps to ensure appropriate safeguards are in place to protect your personal information in accordance with applicable data protection laws.


11. How Long We Keep Your Information

We keep your personal information only for as long as necessary for the purpose for which it was collected.

This may include:

  • Enquiry information: kept for a reasonable period to manage follow-ups and customer service
  • Booking and order information: kept as required for business, legal, tax, and accounting records
  • Casting submissions: kept for a reasonable period for current or future opportunities, unless you ask us to delete them sooner
  • Marketing information: kept until you unsubscribe or withdraw your consent


When personal information is no longer needed, we will securely delete or anonymise it.


12. How We Protect Your Information

We take reasonable technical and organisational measures to protect your personal data against unauthorised access, loss, misuse, alteration, or disclosure.

However, no website or online transmission is completely secure. You submit information through our website at your own risk.


13. Your Rights

Depending on where you are located, you may have the right to:

  • Request access to the personal information we hold about you
  • Request correction of inaccurate or incomplete information
  • Request deletion of your personal information
  • Object to or restrict certain types of processing
  • Withdraw consent where processing is based on consent
  • Request a copy of your personal information in a portable format
  • Complain to a data protection authority

To exercise your rights, please contact us using the details below.


14. Third-Party Links

Our website may contain links to third-party websites, platforms, or services. We are not responsible for the privacy practices, content, or security of third-party websites.

We recommend that you read the privacy policies of any external websites you visit.

15. Contact Us

If you have any questions about this Privacy Policy or how we handle your personal information, please contact us:


The Storybook Entertainment LTD
Registered office: 20 Wenlock Road, London, England, N1 7GU


www.thestorybookentertainment.com
info@thestorybookentertainment.com


16. Complaints

If you are unhappy with how we handle your personal information, please contact us first so we can try to resolve the matter.

You may also have the right to complain to the UK Information Commissioner’s Office, the supervisory authority for data protection matters in the United Kingdom.


17. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Any updates will be posted on this page with a revised “Last updated” date.

We encourage you to review this Privacy Policy periodically to stay informed about how we protect your personal information.


THE STORYBOOK ENTERTAINMENT LTD IS REGISTERED IN ENGLAND & WALES 

UNDER THE COMPANY REGISTRATION NUMBER: 16752012


Registered office address: 20 Wenlock Road. London N1 7GU, England
                          

Copyright © 2014 The Storybook Entertainment - All Rights Reserved.

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